The Right Photos Can Make or Break Your Home Sale

There’s a lot that goes into successfully selling your home, from listing at the right time to hiring the right agent. But there’s one asset you might not have thought of that can make or break your home sale—and that’s the right photos.

A recent article in the Washington Post explored the importance of photos in the home selling process, and the results were astounding. The article, which examined data from various real estate sources (including the National Association of Realtors®, Trulia, Redfin, and real estate photography company VHT), found that 87% of buyers relied on photos to help them make a decision on a home, and 84% of buyers wouldn’t even consider a property that didn’t have listing photos. While any photos are better than no photos at all, the most benefit comes from professional home photos; professionally photographed homes sell 32% faster—and demand a 47% higher asking price per square foot—than listings without professional photos.

The Takeaway:
If you’ve been thinking about listing your home, photos are a non-negotiable. And if you want your home to sell quickly (and profitably!), you should definitely consider hiring a professional photographer to capture the perfect shots.


Want To Save Money On Your Mortgage? Shop Around

Securing the right mortgage is one of the most important steps in the home buying process. With the right mortgage, you can save tens of thousands of dollars over the course of your loan. And if you want to find and secure the right mortgage, the best thing you can do? Shop around

According to a recent study from LendingTree, only about half of homebuyers shop around and consider multiple lenders; according to the study, first-time homebuyers were slightly more likely to shop around and consider multiple lenders (52% vs. 48%) or apply for mortgages with more than one lender (29% vs. 20%). But vetting multiple mortgage options can pay off big time—lowering your APR rate just 0.85 percentage points can translate to over $40,000 in savings on a $300,000 30-year mortgage.

The Takeaway:
What does this mean for you? Don’t make the mistake of going with your first mortgage option. Take the time to shop around, consider different lenders, and find the best rate—the cash you’ll save will be more than worth the time investment.


Majority of Americans Say Real Estate Is A Strong Investment

There are a number of reasons to purchase real estate, from having a place to call your own to providing a sense of safety and stability for your family. But one of the biggest reasons people buy homes is for the investment opportunity. According to a recent survey, the majority of Americans think real estate is a sound financial investment.

According to the 2019 Survey of Consumer Expectations from the Federal Reserve Bank of New York, nearly 65 percent of households surveyed reported that buying a home in their zip code was a good investment. And current homeowners are more than willing to invest in their properties to increase their value; 38 percent of homeowners plan to spend at least $5000 on their home in the next year—and over the next three years, that number jumps to nearly 48 percent.

The Takeaway:
Whether you’re purchasing a new home or renovating your existing home to increase its value, in today’s market real estate is a sound financial investment—and a financial investment you should definitely consider making.